Sana Lake Recovery is an addiction treatment center serving the greater St. Louis area. With a full continuum of care including medical detox, residential treatment, outpatient services, and supportive housing, Sana Lake aims to walk with their members through their recovery journey and help them achieve recovery for life.
Social Media Management
The challenge: Social media in addiction treatment comes with unique challenges. Due to HIPAA guidelines and the sensitive nature of recovery, social media content needs to be strategically planned and crafted.
The goal: My goal for social media at Sana Lake is to create a space that feels real, relatable, and recovery-focused. My approach centers around building trust by highlighting our staff and making our pages a welcoming place for anyone seeking support, motivation, or a sense of community in recovery.
The results: Since December 2023, I’ve helped shift Sana Lake’s social strategy toward real, recovery-focused storytelling. In this time, we’ve gained over 1,300 new followers, increased reach by more than 250%, and boosted engagement by over 3,000% – all through organic content (not paid) while staying true to our mission and mindful of privacy.
In addiction treatment, you’re marketing life-saving services to an audience that’s often not ready to listen.
Projects
